|
|
|
Home
> Educational Books > Higher Education Books > Humanities, S.Science & Language Books
| McGraw Hill Introduction To Mass Communication (With DVD)
|
| by Stanley J. Baran, Bryant |
| |
| |
| Availability:
Normally ships within 7 days. |
| |
|
| Product Details |
| |
| |
Publisher: |
Mc Graw Hill Education |
| |
Edition: |
2010 |
| |
ISBN: |
9780071070621 |
|
| |
| |
| Book Description |
| |
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more! |
| |
| |
| What do users think of this book? |
| |
|
|
|
| |
|
|
|
If you own or run a website start profiting from Books4u.in Profit Programme.
LOGIN.jpg "Click to magnify/shrink")
610
610.gif)
590
.jpg)
.jpg)
