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McGraw Hill Business Marketing Books

by Dwyer

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Rs. 525

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Product Details

	Publisher:	Mc Graw Hill Education
	Edition:	2008
	ISBN:	9780070220911

Book Description

The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.

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