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McGraw Hill Always On: Advertising, Marketing, And Media In An Era Of Consumer Control Books 
by Vollmer
 
 

Price: Rs. 425

 
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Product Details
 
  Publisher: Mc Graw Hill Education
  Edition: N/A
  ISBN: 9780070264670
 
 
Book Description
 
Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy + Business magazine with the global consulting expertise of Booz Allen Hamilton. You 'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here-and profitable-in these future bestsellers. For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences and map their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.
 
 

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